The North Face
Named for the coldest, most unforgiving side of a mountain, The North Face is committed to push the limits of design.
About The North Face
The North Face was established in 1968 when Kenneth "Hap" Klopp started designing and manufacturing groundbreaking outdoor gear. Hap then hired Jack Gilbert, a friend of his from Stanford's business school, to run The North Face factory and to launch a wholesale business, selling to American retailers. From there, The North Face grew and established it's red logo, the same that is seen today on all of their products.
The North Face started manufacturing tents in 1975, and by 1977 were sponsoring some of the most extreme expeditions and adventures the world had ever seen. In the 80's it was all about ski, but back into the 90's is where they saw huge growth with the release of their Nuptse Jacket with new 'baffle technology' to stop the shifting of down inside the jacket.
In 1997, they added the tag line, "Never Stop Exploring", a tribute to their athletes and alpinists who were pushing the level of exploration to the maximum. The North Face then decided to go on a different direction in the 2000's - this time into endurance racing and footwear, releasing trail shoes, running apparel and concentrating on their social and environmental ethics along the way.
The North Face have been pushing the forefront of outdoor apparel and equipment for over 40 years; now it's your turn to take on the challenge!