Everything nature creates is simple and beautifully efficient. If it doesn’t work it dies.

When Icebreaker was founded in 1995 all outdoor performance clothing was made of synthetic fabrics from petrochemical plastics. So the goal of Icebreaker was simple - to work with nature to develop performance clothing for outdoor adventurers. They knew that merino wool worked – because nature had created it to ensure that merino sheep could thrive through freezing winters and scorching summers.

Today, the Icebreaker fiber factory runs 24 hours a day on the back of a sheep. Naturally.

It's a Design Philosphy

SIMPLICITY - With elegant simplicity comes timelessness that doesn’t date.

LONGEVITY - Icebreaker is the polar opposite of fast fashion. Through high quality performance our goal is to thrive in your wardrobe and during your activities for many seasons.

VERSATILITY - Icebreaker clothes transcend single usage - we make multi-functional pieces that adapt to your life and style, on the mountain, in the city and at home.

PURPOSE - Icebreaker makes purposeful clothing that responds to your body’s active needs. The zoned merino base layers have layers for both heat retention and heat dumping. Icebreaker t-shirts come in a casual cut for travel and an athletic cut for working out.