Born from the most basic need - Thirst

CamelBak was founded in the '70s by a group of dirtbag climbers and surfers, whose approach to design and business reflected their minimalist style.

Over 30 years ago founder Michael Eidson was competing in the "Hotter'N Hell 100." which is exactly what it says it is: a 100-mile road race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin.

Hands-free hydration is born, Eidson was able to drink as he pedals... while the other racers laugh and fiddle with their water bottles.

The rest, they say, is history...